Your blog's numbers

The Analytics tab in Blog shows how your blog is doing over a range you pick: Views (times a post was opened), Readers (different people), Reads (views that got three quarters of the way down), Read rate (reads out of views), Subscribers (people who subscribed through the band on a post) Free joins (people who joined your community for free after reading a post, when that post was the last page that sent them), Paid joins (people who paid to join your community after reading a post), Sales (products, payment links, bookings and tickets bought after reading a post) and Revenue (what those paid joins and sales brought in). Under the tiles are a chart of views over time, Top posts, Where readers came from, and the numbers By category and By author.

It shows counts and totals, never who.

What a post gets credit for

Drry remembers the last page of yours someone opened, a funnel page, a guide or a blog post, for thirty days. If they join or buy in that window, that page gets the credit. Reading a post after a funnel page or a guide hands the credit to the post, and opening a funnel page or a guide after the post hands it back. A sale is credited to one place, never two.

A visit to your community's home address does not take the credit away from the post. It moves it only when your home page is a funnel page and the person is not yet a member.

Revenue is the first payment of each paid join or sale, less refunds and lost chargebacks. Later renewals are not counted. It is shown in your community's currency and counts only payments in that currency. A membership with a free trial is counted when its first charge is made.

Who sees it, and on which plans

• Only the owner and admins. An editor has no Analytics tab and sees no numbers anywhere in the blog.

• Available on the Creator plan. On Free, the tab is there and says so.

• How far back you can look depends on your plan: Creator reaches 30 and 90 days, and Growth also unlocks the last 12 months and all time. A range your plan does not include is shown locked.

• By author is available on the Growth plan.

Measuring never stops on a plan without analytics, so if you upgrade later you see your history from the start, not a fresh start. See What analytics shows you.

Where readers came from

Each view is sorted into Search, Social, Email, Your bio link, A funnel page, Elsewhere on your blog, Elsewhere in your community, Other sites (with the site's name) or Direct. A link you tag with utm_source or utm_medium is sorted by its tag first, so tagging the link in an email or a social post is the surest way to see where it worked.

One post, and your posts list

• Each row on the Posts list shows the post's last 30 days: views and read rate, and what the post sold, once it has sold something. Open its menu and pick Stats, or press Stats in the editor once the post has been live, for that post's tiles, trend, sources, and the emails made from it with their opens and clicks.

• On the Analytics page, a Blog card shows totals, including paid joins, sales and revenue, and your top five posts with what each sold, for a blog that is on.